Lorem Ipsum: Why Placeholder Text Matters
Learn the history of Lorem Ipsum, why designers use placeholder text, and best practices for mockups and prototypes.
Lorem Ipsum has been the standard placeholder text since the 1500s. It's used in design, publishing, and web development to fill layouts with realistic-looking text.
Why Not Real Text?
Using real content in mockups distracts viewers — they read the text instead of evaluating the design. Lorem Ipsum provides realistic word lengths and paragraph structure without meaningful content that draws attention.
History
Lorem Ipsum comes from sections 1.10.32-33 of Cicero's "De Finibus Bonorum et Malorum" (45 BC). The standard Lorem Ipsum text has been used since the 1500s and was popularized by Letraset in the 1960s.
Best Practices
Use enough text to fill the layout realistically. Match the expected content type (paragraphs for articles, short strings for UI labels). Replace with real content before launch.
